AI chatbot development for UK websites

We gather the content your team already relies on, such as service pages, price guides, terms and past answers to common questions. The assistant answers only from that material and says plainly when something is outside it, then offers to pass the question on. You can update the content without a developer, and changes appear in the answers straight away. We also write the qualifying questions with you, so the assistant asks what your best salesperson would ask, in the same order, and books calls into the right person's calendar. Opening hours, service areas and lead times are set once and respected in every answer, so the assistant never promises what your team cannot deliver.

Customer service is where tone and judgement matter most. We set clear handover rules so the right conversations reach a person, and so the assistant never argues with an unhappy customer.

• Complaints, refunds and anything sensitive go straight to your team.
• Out-of-hours conversations are saved and queued for the morning.
• The full transcript travels with the handover, so nobody repeats themselves.
• Visitors are told they are talking to an AI assistant, so they always know where they stand.
• Your team can join a live conversation from the inbox or CRM and take over at any point.

We often use OpenAI models, the ones behind ChatGPT, alongside other providers, configured through the business API so your conversations are not used to train public models. The same assistant can run on your website, on WhatsApp through the official Business Platform, and on email, with one set of content behind all three. We handle personal data under UK GDPR: consent where needed, sensible retention periods and a clear privacy notice. After launch, we review real conversations with you and tighten answers where customers were left unsure. You keep full control of the content, the handover rules and the data, and the assistant can be switched off at any time without affecting the rest of your site.