Law firm website design

Clients rarely search for a firm's name. They search for the problem: 'unfair dismissal solicitor', 'contested will', 'settlement agreement review'. Each practice area you want more of gets its own page, and the larger ones get sub-pages for the matters inside them, so a family page leads on to divorce, financial settlements and child arrangements. Each page explains who it is for, how the matter usually runs, who handles it and how to start. That structure is what lets a small law firm website compete with national brands on local searches, and it gives paid campaigns somewhere specific to land.

• One page per practice area, with sub-pages for the matters you want most
• Named fee earners with qualifications and experience on each page
• Office and location pages for each place you work from

The SRA Transparency Rules require firms to publish price and service information for set services, including residential conveyancing, uncontested probate, employment tribunal claims for unfair or wrongful dismissal, and some immigration work. That means the total cost or a range, what it covers, likely disbursements and VAT, the key stages and timescales, and who will do the work. Firms must also publish their complaints procedure and display the SRA digital badge. Many sites meet this with a PDF nobody can find. We build it into the pages clients actually read, as fee tables and stage-by-stage timelines, so the information regulation requires also helps a client choose you.

• Fee tables and stage timelines for each regulated service
• SRA digital badge and complaints information where the rules expect them
• Plain wording on what a fee does and does not include

The enquiry is where many firms lose instructions. A form that asks for a name and 'your message' gives a fee earner nothing to work with. We build intake that asks the right questions for each matter type, collects the other party's name so a conflict check can start early, and routes the enquiry to the right team. Where your case management system or CRM has an API, the enquiry lands there directly. Out of hours, an intake assistant can explain process and fees in general terms and book a call, then hand every matter to a person.

• Matter-type forms that capture what a fee earner needs to call back
• Routing by practice area and office
• Out-of-hours call booking straight into the diary