Healthcare website design for dental practices and clinics

Patients choose a practice on their phone, often late in the evening. The site should explain treatments honestly, show fees, and let them book there and then.

Free audit for healthcare & dental

Websites for healthcare & dental

Healthcare website design leaves less room for error than most sectors. Patients want to know whether you can help, what it will cost and when they can be seen, while regulators expect every claim to be accurate and every clinician to be properly described. A dental practice, private GP, physiotherapy clinic or aesthetic clinic needs a site that reassures without overpromising.

We design and build websites for UK dental practices, medical clinics and healthcare providers. That means detailed treatment pages, a booking route connected to your practice management software where it allows, and content written with GDC guidance, CQC requirements and the CAP Code in mind. Your clinicians approve every clinical statement before launch, so the site only says what the practice can stand behind.

Modern dental surgery chair, representing healthcare and dental website design

What goes wrong

No online bookingPatients who can't book at 10pm book somewhere that lets them.
Treatment pages thinImplants and Invisalign are searched in detail; a paragraph won't rank.
Compliance worriesGDC, CQC and ASA rules make many practices say too little.

What we build instead

Treatment pagesClear, compliant explanations with honest fee guides.
Online bookingConnected to your practice management software.
ReviewsPatient reviews requested automatically after visits.

Dental website design with treatment pages that answer real questions

Patients research implants, clear aligners, composite bonding and whitening in detail before they book a consultation. A line on a services page will not rank and will not reassure. Each treatment gets its own page: who it suits, what the appointments involve, recovery and aftercare, fee guidance where you choose to publish it, finance options, and the clinician who provides it. NHS and private care are clearly separated, so patients know which they are reading about. Before-and-after photos are used only with consent and without retouching, because advertising rules treat them as evidence.

One page per treatment, with aftercare and fee guidance
NHS and private services clearly separated
Clinician profiles with qualifications and registration numbers

Medical website design that stays within GDC, CQC and ASA rules

Compliance worries lead many practices to say very little, which helps nobody. The rules are specific, so we write to them. GDC guidance expects a dental website to show each professional's name, qualifications and registration number, how to complain, and when the site was last updated. CQC-rated providers must display their latest rating on their website. The CAP Code bars advertising prescription-only medicines to the public, which is why aesthetic clinics describe consultations rather than naming the product. Titles such as 'specialist' are reserved for those on a specialist list. We build these into the page templates, so they stay correct as the site grows.

Registration details on every clinician profile
CQC rating shown where you are rated
Claims checked against evidence before publishing

Online booking and patient enquiries for medical practices

A patient who cannot book at ten at night often books with a practice that lets them. Where your practice management software offers online booking, we bring it into the site so it feels like part of the practice rather than a separate page. Where it does not, a short request form captures the treatment, preferred times and whether the patient is new, then sends it to reception. Forms collect only what is needed to arrange an appointment, and clinical history stays in your clinical systems. After a visit, review requests can go out automatically, building the reviews new patients look for.

Booking embedded from your practice software where supported
Separate routes for new patients and emergencies
Automated review requests after appointments

What your website needs

Treatment pages with aftercare and fee guidance
Online booking or appointment request forms
Clinician profiles with registration numbers
CQC rating display where applicable
Complaints procedure and patient information pages
Fee guide and finance pages
Accessible design to WCAG 2.2 AA
Minimal, encrypted patient forms

Concept

Treatment finder, finance calculator and an assistant that answers common patient questions from the practice's own policies.

Private dental practice · redesign concept

See what your healthcare & dental website is missing, with a free audit.

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Questions

How much does a dental website cost in the UK?

It depends on scope: how many treatments need their own pages, whether booking connects to your practice software, and how much content we write. A single-site NHS practice needs something different from a multi-site private group. After the free audit you get a written quote.

What does GDC guidance say a dental website should include?

GDC guidance on advertising expects details such as each dental professional's name, qualifications and GDC number, the practice address and contact details, how to complain, and the date the site was last updated. We build these into the templates, and your practice confirms them against current guidance.

Can an aesthetic clinic advertise Botox on its website?

Botulinum toxin is a prescription-only medicine, and UK advertising rules do not allow it to be promoted to the public. Clinics can describe consultations and the concerns they treat in general terms. We write aesthetic clinic pages within those limits, and your prescriber approves the wording.

Do we have to show our CQC rating on our website?

Providers that have a CQC rating are required to display it on their website as well as at their premises. We place it where patients will see it, using the CQC's own widget so it updates when your rating changes.

Can you write treatment content for our practice?

Yes. We draft treatment pages from short interviews with your clinicians, in plain language patients understand. Every clinical statement, outcome description and fee is approved by the practice before it is published, so the site only says what you can support.

Do medical websites need to meet accessibility standards?

Patients include older people and people with visual, motor or cognitive impairments, so accessibility matters more here than in most sectors. We build to WCAG 2.2 AA: readable type, good contrast, keyboard navigation and forms that work with screen readers.

Services

Other industries

A free audit for healthcare & dental

Tell us about your website, the app you have in mind or the work you want off your plate. We’ll review it and send you a clear, practical audit made for your business. Free, no obligation, and yours to keep.

What’s costing you enquiries on your current site
Where a custom web app or AI could save your team hours
The fixes and features that would pay back first
A clear written quote, only if you want one

Rather email? hello@thirdtab.co.uk