Digital marketing agency for small businesses in the UK
Paid traffic is only worth it when the page it lands on converts. We run the campaigns and build the landing pages together.
Digital marketing for UK businesses
We are a digital marketing agency for small businesses in the UK that want enquiries they can trace, not just clicks. Most wasted ad spend has the same causes: campaigns that send traffic to a generic home page, tracking that cannot tell a form fill from a page view, and leads that wait a day for a reply. We fix all three, because we run the ads, build the landing pages and set up the follow-up.
We keep the channel mix small. For most small businesses that means Google Ads for people already searching for the service, and Meta or LinkedIn for reaching the right audience before they search. Each campaign gets a landing page written for that offer and that audience. Every enquiry is tracked back to the campaign that brought it, so decisions about budget are based on cost per enquiry rather than guesswork.
What we build
- Google AdsSearch campaigns for people ready to buy.
- Paid socialMeta and LinkedIn for reach and retargeting.
- Landing pagesOne page per campaign, built to convert.
- TrackingEvery enquiry traced to the ad that brought it.
Google Ads and PPC management
Search ads work best when they are narrow. We build campaigns around the services you most want to sell and the areas you actually cover, with tight keyword lists and regular negative keyword reviews so you are not paying for irrelevant searches. Conversion tracking is set up properly in GA4 and Google Ads, including calls and form submissions, with Consent Mode in place for UK visitors. The accounts are created in your name, so you keep the data and history if you ever move on. Budgets are moved towards the campaigns that produce enquiries, and away from those that only produce clicks.
- Search campaigns grouped by service and location
- Negative keyword lists reviewed regularly
- Call and form conversions tracked, with consent handled
- Ad accounts owned by you, not by us
Paid social and LinkedIn ads
Meta suits consumer offers and retargeting people who have already visited your site. LinkedIn suits B2B, where you can target by job title, industry and company size. Creative matters more on social than on search, so we research what is already working in your category before we write a word. We built Adlogue, an ad intelligence web app that finds the Meta ads winning in a category and explains why, and Adlette, an AI tool that generates UGC-style video ads for direct-to-consumer brands. Both tools inform how we plan and test social creative for clients. Retargeting audiences are built only from visitors who have accepted cookies.
Lead generation for B2B, construction and FM companies
Lead generation is the whole path, not just the ad. For B2B, construction and facilities management firms, buyers often compare several suppliers and want proof of coverage, accreditations and response times. We build landing pages that show those details clearly, with a short form or instant quote. Then marketing automation takes over: an immediate reply, a record in your CRM and a follow-up if the lead goes quiet. Leads answered while they are warm are far more likely to become conversations. Because the campaign, page and follow-up are built together, we can see where leads drop out and fix that step first.
What’s included
- An account and tracking review before any spend changes
- Google Ads search campaigns built and managed
- Meta or LinkedIn campaigns where they suit your audience
- A landing page for each campaign, written and built to convert
- GA4 and conversion tracking with Consent Mode set up
- Enquiries passed to your CRM with an automatic first reply
- A short monthly report: spend, enquiries, cost per enquiry and next steps
Not sure what you need yet? Get a free audit and a clear plan, with no obligation.
Get my free auditHow it works
- AuditWhat you have today, what competitors do, and what’s costing you enquiries.
- PlanPages, features, searches to target, integrations and a fixed written quote.
- DesignDesigned in the browser, so you review the real thing, not a picture of it.
- BuildFast, accessible, secure code, connected to the tools you already use.
- GrowLaunch, tracking and monthly improvements from real data.
Related work
AdlogueAd intelligence web app: finds the Meta ads winning in a category and explains why they work.
marketing toolweb appAI
AdletteAI ad generation: conversion-tested UGC-style video ads for direct-to-consumer brands.
marketing toolAI applive
Precision FMWebsite for a UK, Ireland and Gulf facilities management group: service lines, coverage map, instant quotes, English and Arabic.
websiteFMbilingual
Questions
What does a digital marketing agency do for a small business?
We plan and run paid campaigns, build the pages they send people to, and track which ads produce enquiries. The aim is a steady, measurable flow of leads at a cost you can see.
What budget do we need for Google Ads?
Enough to get meaningful data in your market. The audit estimates a sensible starting budget from real search volumes in the areas you cover.
Is LinkedIn advertising worth it for B2B?
It can be when your buyers are easy to define by job title or industry and a single client is valuable. Clicks cost more than on other platforms, so we test small before committing more.
Who owns the ad accounts?
You do. Accounts are set up in your business's name and we are given access, so your data and campaign history stay with you.
How do you report?
A short monthly report: spend, enquiries, cost per enquiry, and what we are changing next. No padded charts.
How much does a digital marketing agency cost in the UK?
It depends on scope: the channels, the number of campaigns and landing pages, and how much ongoing management you need. Ad spend is separate. The free audit ends with a written quote.
By industry
Find out what to fix, build or automate first
Tell us about your website, the app you have in mind or the work you want off your plate. We’ll review it and send you a clear, practical audit made for your business. Free, no obligation, and yours to keep.
- What’s costing you enquiries on your current site
- Where a custom web app or AI could save your team hours
- The fixes and features that would pay back first
- A clear written quote, only if you want one
Rather email? hello@thirdtab.co.uk