Small business website design

Good small business web design is measured in phone calls and form enquiries, not compliments. We plan each page around a search your customers make, such as a service in your town, then structure it to turn that visit into contact. Your phone number sits in the header on mobile, forms ask only what you need, and every service page ends with a clear next step. If you already get most of your work from referrals, the site still matters: people check you out online before they ring, and a slow or dated site can lose a job you had already won.

• One page per service, written the way customers search
• Service area pages that are useful, not copy-pasted
• Click-to-call, short forms and online booking where it fits

Many small business owners end up with a designer, a separate host, a domain they cannot log into and nobody to call when something breaks. We set up fast hosting, SSL, the domain and email records, and make sure the accounts are in your name. After launch we can look after updates and small changes, or hand everything over to you with clear instructions. Either way, you can see every login, renew the domain yourself and move the site elsewhere if you ever want to. Nothing is held hostage.

Whoever builds your site, a few checks will tell you whether it is likely to work. Open it on your phone and see how long it takes to find your number. Read the homepage as a stranger and ask whether it is clear what you do and where. Search for your main service and town and see if you appear. These are the same checks we run in the free audit, along with page speed, broken links and how your site compares with the competitors who appear above you.

• Put your main service and location in the first line of the homepage
• Show real reviews and photos of your own work, not stock images
• Make sure your Google Business Profile matches your website details